Main Line Broadcasting




Main Line Broadcasting was an American media company, based in Philadelphia, Pennsylvania. At its peak, Main Line Broadcasting owned 19 radio stations in four markets in the United States. The company was founded by Dan Savadove, and was most recently run by CEO Marc Guralnick. Main Line was backed by the Arlington Capital Group, a private equity company.


Main Line's original operating strategy was to purchase and operate radio stations in mid-size Arbitron markets, generally those ranked between 50 and 150 in Arbitron's market size list.



History


Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia market.


In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky and Dayton, Ohio markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.


On April 17, 2014, L&L Broadcasting announced that it has agreed to purchase all of Main Line's stations as part of a merger with Alpha Broadcasting. The combined entity will be known as Alpha Media.[1] The sale closed on July 1, 2014.



Former Stations


All of these stations are owned by Alpha Media as of July 1, 2014.






































































































































DMA
Market
Station
Frequency
Branding
Format
53

Louisville, KY

WGZB-FM
96.5
B96.5
Urban

WDJX-FM
99.7
99.7 DJX

Contemporary Hit Radio

WMJM-FM
101.3
Magic 101.3
Urban AC

WXMA-FM
102.3
102.3 The Max
Hot AC

WGHL
105.1
Greatest Hits Louisville
Classic Hits
56

Richmond-Petersburg, VA

WLFV
93.1
93.1 The Wolf
Southern Country

WWLB
98.9
98.9 Liberty
Variety Hits

WARV-FM
100.3
Big Oldies 107.3
Oldies

WBBT-FM
107.3
60

Dayton, OH

WROU-FM
92.1
92.1 WROU
Urban AC

WGTZ-FM
92.9
Fly 92.9
Variety Hits

WCLI-FM
101.5
Click 101.5
Modern Hit Music

WDHT-FM
102.9
Hot 102.9
Rhythmic Contemporary

WING-AM
1410
ESPN 1410
Sports
166

Hagerstown, MD-
Chambersburg, PA

WQCM-FM
94.3
94.3 WQCM
Rock

WIKZ-FM
95.1
Mix 95.1
Adult Contemporary

WDLD-FM
96.7
Wild 96.7
Rhythmic Contemporary Hit Radio

WCHA-AM
800
True Oldies 96.3
Oldies

WHAG-AM
1410

W242BY
96.3


References





  1. ^ "L&L Broadcasting and Alpha Broadcasting Agree To Merge and Become Alpha Media". 17 April 2014. Archived from the original on 18 April 2014..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}















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