Neutrogena




American cosmetics company










































Neutrogena
Type
 Subsidiary
Industry Consumer Packaged Goods
Founded 1930; 88 years ago (1930)
Founder Emanuel Stolaroff
Headquarters
Los Angeles
,
United States
Area served
 Worldwide
Revenue
Increase $16 billion USD (2010)
Parent Johnson & Johnson
Website Neutrogena.com

Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California.[1] According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.
Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the US-based Johnson & Johnson conglomerate, which bought the independent company in 1994.[2]




Contents






  • 1 History


  • 2 Products


  • 3 Spokesmodels


  • 4 References


  • 5 External links





History


In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets.[3] Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US.[1] By then, Lloyd Cotsen had entered the Stolaroff family by marrying his daughter Joanne Stolaroff.[4]
In 1962, the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.[5]


The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels.[6] Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas.[4] In 1982, profits reached US$3 million, and Cotsen was named the CEO.[4]


In 1994, Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share.[7] Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.[1]



Products


Neutrogena carries a wide range of products for the skin (face and body) and hair, including specific product lines for acne, anti-aging and sun protection.


Product lines include:[1]




  • Body and bath products

  • Cleansers

  • Cosmetics


  • Hair products

  • Men's skin care

  • Moisturizers




Spokesmodels


Neutrogena is well known for its commercials, both in print and on television, that feature various spokesmodels. These spokespeople are usually popular young men and women in the field of entertainment. Notable Neutrogena spokesmodels include:





  • Nicole Kidman, actress (Lion)


  • Mischa Barton, actress (The O.C.)


  • Kristen Bell,[8] actress (Veronica Mars, Heroes, Gossip Girl)


  • Josie Bissett, actress (Melrose Place)


  • Julie Bowen, actress (Ed, Lost, Boston Legal, Modern Family)


  • Jennifer Freeman, actress (My Wife & Kids)


  • Jennifer Garner, actress (Alias)


  • Angie Harmon, actress/fashion model (Fun with Dick and Jane, Law & Order)


  • Jennifer Love Hewitt, singer/actress (Party of Five, Time of Your Life, Ghost Whisperer)


  • Vanessa Hudgens, singer/actress (High School Musical, Bandslam)


  • Miranda Cosgrove,[9] actress/singer (iCarly, Drake & Josh)


  • Kristin Kreuk, actress (Edgemont, Smallville)


  • Diane Lane, actress


  • Natascha McElhone,[10][11] actress (Californication)


  • Mandy Moore, singer/actress (A Walk to Remember, Because I Said So)


  • Connie Nielsen, actress (Rushmore)


  • Hayden Panettiere, actress


  • Kelly Preston, actress


  • Emma Roberts,[12] actress (Unfabulous, Hotel for Dogs)


  • Gabrielle Union, actress (Bring It On)


  • Prachi Desai, actress (Rock On!!, Once Upon a Time in Mumbaai)


  • Deepika Padukone, actress (Om Shanti Om)


  • Queen Latifah, actress, singer (Last Holiday)


  • Paola Rey, actress, model


  • Kerry Washington, actress (Scandal)


  • Samantha Ruth Prabhu,[13] actress/model


  • Aimee Cheng-Bradshaw, model and television personality


  • Bella Thorne, actress (Shake It Up)


  • Olivia Holt,[14] actress (Kickin' It, I Didn't Do It (TV Series))


  • Sang In Kim, model (Asia's Next Top Model (cycle 4))

  • Cindy Chen, model (Asia's Next Top Model (cycle 5))




References





  1. ^ abcd Neutrogena.com | Archived 2011-05-08 at the Wayback Machine.


  2. ^ HOFMEISTER, SALLIE (23 August 1994). "Johnson To Acquire Neutrogena". NY Times..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  3. ^ Neutrogena Official Facebook Page |


  4. ^ abc Company Perspectives: While continuing the Neutrogena past


  5. ^ "Neutrogena Chairman Lloyd Cotsen Dies at 88". www.usnews.com. 2017. Archived from the original on 2017-08-02.


  6. ^ "Gale Directory of Company Histories: Neutrogena Corporation"


  7. ^ "NEUTROGENA CORP, Form SC 14D9, Filing Date Aug 26, 1994". secdatabase.com. Retrieved May 15, 2018.


  8. ^ Kristen Bell is New Face of Neutrogena WTTG.


  9. ^ (February 11, 2010.) "EXCLUSIVE: Miranda Cosgrove is Neutrogena’s Newest Face!." People Magazine. Accessed October 2011.


  10. ^ (January 30, 2009.) "{Natascha McElhone Is The New Neutrogena Spokes Model." Starpulse.com. Accessed October 2011.


  11. ^ MCELHONE IS NEW NEUTROGENA SPOKESMODEL January 30,2009 Daily Express


  12. ^ (February 10, 2009.)"EXCLUSIVE: Emma Roberts Named Neutrogena Brand Ambassador." People Magazine. Accessed October 2011.


  13. ^ "Samantha to endorse Nutrogena". Retrieved 2014-07-07.


  14. ^ [1].




External links






  • Official website









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